Percept are well experienced in creating branding, logos and supporting graphic design for Australian professional sports.

Case Study

Percept love sports as well as graphic design, so when the official national governing bodies for Skate Australia, BMX Australia, Speedway Australia and Equestrian Australia each required rebranding, they all approached Percept for the professional level of design required for their new brand images.

The logo design for each of these professional sports organising bodies needed to encapsulate the essence of the sport, whilst appearing official as they must represent the sport across all of Australia as the top tier above clubs or state organisations within their own network.

The branding for Skate Australia is dynamic in appearance. It is symbolic of a spinning wheel and captures the excitement of each of the action sports under the organisation’s umbrella from artistic skating to roller derby.

These professional sports logo designs feature the national sporting colours of Australia. The familiar green and gold is well recognised on a national and international level.

As a partner of Cycling Australia, the BMX Australia brand image is a spin off of their corporate identity. However, the BMX Australia logo is a little more gritty to reflect the difference between the two. Athletes from BMX Australia are also proud competitors in The Olympic Games.

No strangers to The Olympic Games are Equestrian Australia and The Australian Equestrian Team, you can find out more about their logo design on their project page in this website.

As the peak body for Speedway, Speedway Australia approached Percept to design a logo to represent them as a credible organisation to represent them nationally. The chequered flag device was created as a strong symbol of the sport itself as well as winning. Custom made type was designed to capture the speed and excitement of racing when at the track.