Percept designed the brand look and feel and refreshed the branding for Sydney company Beauty Technology.

Case Study

The branding refresh and brand look and feel for Beauty Technology who operate throughout the East Coast of Australia began with the logo design.

Laser hair removal and skin rejuvenation specialists, Beauty Technology required a brand look and feel that represented their company in a way which would best appeal to their target market.

Aimed at beauty salon owners and their clients alike, the demographic for Beauty Technology is predominantly females between 18 and 40.

Stemming from the logo design, a muted and unique colour palette was created along with appropriate primary and secondary typeface selection for brand communications.

We also devised a custom made pattern system which is used to effectively brand all Beauty Technology promotional material which is greatly influenced by the shapes in the logo design itself.

Clean, contemporary, photography and image selection was important to illustrate the benefits of this beauty industry service.

We sourced these images from stock photo libraries to keep our client’s costs to a minimum. We then adjusted their style slightly to fit with the refreshed Beauty Technology brand look and feel so everything felt consistent.

Beauty Technology say that their new marketing material design has been extremely well received by their clients and they are constantly receiving positive feedback regarding the refreshed look and feel of their brand.

If you are interested in a Sydney creative agency with experience in beauty product branding, call Percept today.