A holistic and innovative approach to rejuvenate the corporate identity design for Sydney company Biophysics.

Case Study

The Challenge

Biophysics is home to a range of skin, health and beauty related brands including Skin Physics and Rapid Loss.

To better capture the essence of the brand offerings of ‘Restore. Revitalise. Enhance’, Percept were tasked to refresh their corporate identity design. It was important that the new corporate identity would integrate the dandelion – an important symbol associated with many health benefits linked closely to Biophysics’ solutions.

The Solution

The new corporate identity design places the dandelion at its core, focusing on the customer-centric approach undertaken by Biophysics to solve beauty and health related problems.

Inspired by the beautiful symmetry of the dandelion shapes, a modern geometric icon has been created to communicate the brand’s multi-faceted and holistic endeavours that offer customers a better alternative and quality of life.

The refined wordmark works perfectly with the subtle use of the icon and textured paper stock, creating a natural feel whilst still being sophisticated enough to represent them as their corporate identity.

The new corporate identity design was rolled out across various collateral including company stationery, email signatures and office signage, with all touchpoints effectively communicating the distinct personality and promise of Biophysics and all the brands that fall under the company’s umbrella.