Corporate identity and new brand roll-out, including product catalogue design, for an Australian hire company based in Sydney.
Booths supply equipment to the Australian construction industry. Specialising in road safety barriers, they needed corporate identity, brand roll-out and a product catalogue design.
They approached us among their short-listed graphic design studios in Sydney on inception of their new company. We won their trust to design their corporate identity and roll-out their entire marketing effort.
The logo was designed in collaboration with the client and has remained the cornerstone of their branding ever since.
We then designed an 84 page product catalogue to feature their full range. It is used as the main tool by their sales team throughout Australia to convert new business.
Ease of use was important to the client so colour coded product categories were utilised. A lot of planning went into the page layout and grid template at the beginning of the process to ensure consistency and clarity in an information-rich document.
We then designed an online product catalogue in the form of a website to mirror the feel of the printed catalogue design as it contained the same information for the most part.
Importantly, the navigation system had to be user friendly given the computer literacy levels of some within the end user demographic.
Simple and clear communication of their contact details was the main objective on their stationery whilst reinforcing the Booths brand identity. We designed business cards, letterheads, with comps and note pads.
A large portion of the marketing budget goes into press ads in industry publications which contribute greatly to the brand’s success. We created a campaign which reiterates their corporate design style and is flexible enough to work in a variety of ad shapes and sizes.
Exterior signage design for depots, interior way-finding signs for offices and new vehicle signage for the entire fleet all add up to increased brand recognition and recall within local geographic areas.
A positive point of difference from their competitors saw Booths staff consistently present themselves neatly in clearly branded practical work wear.
The labels on the barriers themselves appear all over Australia and are the most recognised branding tool for the company.