Australian franchise branding and strategic graphic design services for Club 100 Gyms, a start-up who originated in Sydney.

Case Study

Founded in Sydney, Club 100 are private gyms limited to 100 people in a non intimidating, fun and friendly gym environment.

Percept Brand Design were chosen as the strategic consultants for franchise branding and the required graphic design services to successfully get this start-up business underway.

The franchise’s vitality and friendly atmosphere are reflected in a brand identity that is approachable and fresh in its feel.

We then worked on the graphic design for everything this start-up franchise would need. Rolling out the look and feel for all brand marketing, including items such as stationery, brochures, ads, uniforms and signage.