Corporate identity package and website design for a real estate cash flow management company located in Sydney, Melbourne and Brisbane.

Case Study

The Challenge

Commission Flow is a Sydney based company, with offices in Melbourne and Brisbane, that provides solutions in cash flow management for the real estate industry.

They asked Percept to create a corporate identity package that felt established, innovative and communicated the serviced offered whilst appealing to the target audience of real estate agents.

The Solution

Percept considered Commission Flow’s brand values of partnership, support, simplicity and trust when developing their corporate identity package.

It was important that the identity portrayed a feeling of protection and strength. The contemporary, yet corporate typography complements the icon which represents various parties coming together, enabling transactions for the easy flow of funds. The corporate identity package also features a fresh and modern colour palette which helps the company feel approachable.

Their new brand was rolled-out to corporate stationery, marketing collateral and website design.

The website design features stock imagery, helping with the project’s budget. The design is clean and the site is laid out intuitively so that users can easily find the information that they require.