Percept were engaged for multiple logo design projects for the hospitality industry. They were either to create brands from scratch or to rebrand a variety of hotels, restaurants and bars that are owned by the Constellation Hotel Group.

Case Study

The Challenge

Percept has worked with Constellation Hotels on 16 hospitality branding projects across their portfolio of restaurants and bars. These included; The Firehouse, Coldwater Creek, Ginjar, Elements, Kamberra, Octane, Fresco’s, Cursa, C Grill, Corio Sans and Delta.

The Solution

Each brand was created to the individual client brief, taking into consideration their current customer base as well as the demographic of the local area unique to each business.

The logo design that represent these brands needed to be engaging and fit into the restaurant, cafe and bar sector.

The Constellation Hotel Group have received positive feedback on the logo design and branding themes created for each of these unique entities. The businesses themselves are also reporting refreshed interest and customer engagement as a result of their face-lifts.