Corporate identity and stationery suite redesign for Sydney consultants by Percept Brand Design.
As a consulting firm that specialises in business and technology, Daddia & Co were looking for just the right brand design company to assist them with their corporate identity redesign.
They chose Percept to redesign their corporate stationery suite as well as refreshing their logo design.
This corporate stationery suite design forms the basis of their corporate identity.
They identified the need to redesign their corporate identity because their existing identity was underachieving and did not visually represent the company’s culture.
As they are IT consultants, we strategically developed a corporate identity program with a non-techy feel. This helped communicate the ethos of their company which is that they speak the language of business outcomes rather that confusing technical jargon that some of their competitors are fluent in!
Whilst consultants generally deal in the black and white, we also felt it important to develop a colour palette that represented warmth. It indicated that when you deal with Daddia & Co you’ll get a personal approach and a true business partner relationship.
The refresh of the logo design itself also helps to back up this notion of the personal touch and the hand written feel of the logotype suggests that you will be dealing directly with the owner of the business.
Some people think that a logo and stationery suite are just commodities. This is a good example of how these items, when well designed, say a whole lot more about who a company actually is. Rather than just being the vehicle for the contact details that are printed on them, this package provides insight into the company’s personality.
Could your corporate identity and stationery suite do with a refresh?