Renovating the brand image for Sydney joinery business, Dentro.

Case Study

The Challenge

Sydney based Dentro, has been in the joinery business for 10 years. Originally focusing on residential kitchens, they have since expanded into commercial, architectural and retail joinery and felt it was time to update their brand image.

Following the company’s growth, Dentro underwent a name change to Dentro Joinery and engaged Percept to elevate their brand image to better reflect their new positioning and the quality craftsmanship evident in their work.

The Solution

The renovation of their brand image began with a strong logotype design that sets Dentro apart from their competitors. It features straight, structured letterforms with chamfered edges to create a distinguished sense of quality and attention to detail. Their identity was advanced involving a shift in the brand colour to a modern, fluorescent green, giving the new brand image a more vibrant feel.

The refresh was applied across various print and digital collateral, including business cards, letterhead, email signatures, envelopes as well as a full website redesign.

Inspired by Dentro Joinery’s craftsmanship, the website redesign projects their capabilities and professionalism in the digital design space. It maintains strong links to the new suite of brand collateral with simplicity, detail and quality at the heart.

Fully responsive across both desktop and mobile platforms, it is modern in its simplicity and easy to navigate with user experience top of mind. The new brand image effectively captures the essence of Dentro, giving them a contemporary appeal that makes a connection with the right customers and supports the current company positioning and its growth moving forward.