Percept were engaged to rebrand the Elder Abuse Helpline & Resource Unit. The aim was to better represent their values and create an awareness campaign that would help intervene and prevent incidences of elder abuse.

Case Study

The Challenge

The brief was to rebrand NSW Elder Abuse Helpline & Resource Unit and redefine their tone and style of communication. The desired outcome was to help build awareness of the service to extend its reach.

This rebrand project needed to connect with many audiences and present an established, trusted and professional service that felt approachable, even though it’s a topic that is hard to talk about.

The Solution

After conducting a brand audit and reviewing the positioning of the service, Percept devised a brand strategy that is reflective of EAHRU’s organic, warm and approachable nature.

The look and feel of the design reflects the core values of the service and the execution is symbolic, contemporary and flexible. The tree represents strength, protection and growth. The colours and shapes play on the idea of connected and vibrant communities.

Following the logo development the brand was rolled out to a range of print, digital, outdoor and promotional collateral. Percept worked with EAHRU to create these campaigns that would effectively communicate with a wide variety of audiences.

Elder Abuse is a challenging subject, and although a rebrand may seem trivial, Percept feel privileged to be able to assist this community service make a difference that will help intervene and prevent incidences of elder abuse.