The Challenge

Brand agency, Percept, develop digital branding for a new Australian start-up company.

Frame Social Media Agency is an Australian start-up company in Sydney. They provide affordable social media management services to Australian businesses. This enables companies to remain focused on their own skill-sets and areas of expertise, while their social media platforms are taken care of in terms of presence, up-keep and online reputation.

Percept is a brand agency that was chosen to create digital branding for this new Sydney business. They wanted to convey a young, modern and fresh company that’s professional in its approach and services.

The idea by brand agency, Percept, was to develop light and nimble digital branding that feels reliable and trustworthy with the ability to stand out in a crowded digital market.

The Solution

Percept is a brand agency with digital branding expertise. We created bright, bold and clean digital branding design in order to provide Frame the shout it needs to cut-through, while remaining approachable, memorable and reputable.

Combining social media tiles and message bubbles, the icon is a clever take on social media related symbols that automatically feel familiar and comfortable to the everyday consumer. In its master format, it frames the word ‘me’, reinforcing Frame’s ability to bring out the individual personality of its clients, tailoring packages to their individual needs.

The digital branding design was rolled out across a variety of marketing communications including social media tiles and website design assets. There was also an interactive questionnaire that uses a friendly tone of voice to connect with customers, helping them feel comfortable throughout the journey.

Need a brand agency? Percept is here to help. Contact us about your digital branding design today.