Sydney creative branding company, Percept, designed the brand identity for this boutique practice in Newcastle.

Case Study

This is a creative branding project for the Happy Feet Podiatry. The brand identity has been designed to reflect the boutique nature of the practice that it represents.

The special care that is offered is embodied in the carefully crafted logo and collateral, and the selection of uncoated stocks and foils for a feeling of warmth and approachability that come together to form the brand identity.

Colour, tone and flexibility was an important part of the resulting design, so that the client could take each element and incorporate it into décor and signage at their rooms in Newcastle, NSW.

The creative branding features a logo that exists in 3 different formats and colours, creating a suite of graphics that are flexible and complimentary.

This contemporary approach makes for a creative brand identity that perfectly embodies the sophisticated décor and approach of the boutique practice.

The branding’s creative feel continues with a kaleidoscope of people, representing the variety of clients that Happy Feet Podiatry can treat and assist.

This inclusive graphic exists in 3 different colours that are warm, inviting and approachable. These colours sit against a crisp and contemporary font and white background, reflecting the medicinal and professional aspect of the business.