Connecting HealthStats NSW to its users with an engaging new brand identity design.

Case Study

The Challenge

HealthStats NSW is an interactive, web-based application providing users with data and tailored reports on the health status of the NSW population.

As their current brand design lacked a distinct logo and identifiable brand elements, they required a new brand identity and collateral to be designed that would give them a unique visual language to connect with their user base.

The Solution

Following a visual audit on current brand elements and their competitors, Percept Brand Design created an engaging identity system representing diversity and connectivity.

The new icon is made up of a grid of squares that represent data. The multiple colours show diversity and the unique tail of each shape highlight how information is connected through good communication.

The bright colour palette, paired with the clean, professional logotype feels positive, trusted and dynamic which were feeling the client stipulated were important to convey. The new brand design emotionally connects with its audience as the visual elements come together to tell mini data stories that combine to create the whole picture.

The flexibility of the new brand design is evident in the rollout to website banner, brochure, fact sheet and report template, and is detailed in the brand manual that Percept created.

The end result is an interesting and cohesive brand design that positions HealthStats NSW as a professional and trustworthy provider of health statistics and information.