Corporate identity, document templates and website design package for ITC Law, a law firm in Sydney.

Case Study

The Challenge

ITC Law are legal experts in Australia who specialise in construction law. They provide solutions to commercial issues for individuals and businesses.

The challenge was to create a corporate identity that was modern and progressive but showed that the company was well established and among the leading professionals in their field.

The Solution

Percept developed a simple yet strong design solution using clean typography and a contemporary colour palette to communicate the core values of what ITC Law represents – innovation, technology, construction and law.

The corporate identity was rolled-out to a range of collateral they use in the day-to-day running of their business; stationery, powerpoint presentations, in-house documents, promotional items, ads, signage, e-newsletter and website design.

In the 2 years since the launch of their new website, the client reported an increased revenue of 50% more than their base-level turn-over up to that point. The positive incline was immediate and has been steadily maintained during the time since.

The website has proven very effective as it is the only consistent marketing tool used in the past 2 years, and the client reported that at least 25% of their workflow is generated from new clients each year, which they directly attribute to the performance of the website that Percept created in terms of its visibility, engagement, communication and call to action.

As an added benefit, they noted that it also has functionality that direct clients to their payment platform, improving processes and saving them time and money as a result.