Life Plan chose Percept to create their corporate identity, wanting something that stood out whilst effectively representing them in the finance sector.
This switched on, forward thinking company realised that to truly improve their business, they needed to improve their branding. This was the catalyst for an entire corporate identity overhaul for these financial advisors.
Life Plan are a bright and qualified, no-nonsense team who come from all walks of life. They specialise in providing financial advice in areas such as; insurance, superannuation, investments, retirement, estate planning and financial planning for business.
Formerly called, R. Rose Consulting, they initially contacted Percept to re-name their business. They wanted a strong, clear and easy to understand, shorter name to define the ‘essence’ of their brand and position it in the marketplace as a reputable industry leader.
The brand’s corporate identity needed to encompass professionalism, strength, security and integrity. They also wanted the balance of having something personable, inviting and memorable which would stand out in an industry cluttered with ‘me too’ brands.
A more creative approach was taken with this identity design, capturing Life Plan’s ability to help you look towards your future; making a visual promise to realise your potential and plan for a better tomorrow.
A suite of corporate stationery was developed as well as the website design and interior office signage which completed the corporate identity design package we developed for this professional services firm in Sydney.