Fashion brand identity design and logo guidelines by Percept in Sydney, Australia.

Case Study

Sydney creative agency, Percept, designed the brand identity and logo guidelines for Liittaa, an Australian company in the fashion industry.

Fashion brands require brand identities that are timeless and can transition through trends from season to season.

Percept began with a logotype design that reflected the personality of this fashion conscious brand.

We then developed a colour palette that would be synonymous with the brand and created a pattern system derived from the bespoke type in the logo.

The signature pattern is key to this fashion brand’s identity and creative agency, Percept, designed their stationery suite using the Liittaa signature as the design feature.

Once the base for the look and feel had been established, we developed basic brand guidelines for their identity which shows other designers and suppliers how the branding is intended to be used.

If you are interested in fashion brand design, Percept would love to discuss your project with you.