Taking the stress away from the vet experience with a friendly brand identity and website design for Montague Vets.

Case Study

The Challenge

Montague Vets is an experienced and caring veterinary team providing services that aim to minimise the normally stressful time for customers and their pets.

They engaged Percept to create a progressive brand identity and website design that would capture their image as professional, experienced, trusted and friendly.

It was also requested that the new brand considered their south coast NSW location of Narooma and would appeal to locals as well as visitors from all over Australia as it is a popular holiday town.

The Solution

Percept created a slightly quirky and clever logo design that effectively highlighted the company’s friendly and caring veterinary services for all types of animals. The icon utilises stylised animals to form the M and V from Montague Vets.

Supported by strong, clean typography, the new brand identity is a visual nod to the company’s emphasis on providing clean, hygienic and easy-to-access facilities such as dedicated disabled parking, a wheel chair friendly ramp, bright interiors and separated waiting rooms.

The website design brings the brand identity to life in the digital space, combining spots of teal with soft grayscale imagery of animals and vets engaging in a natural, caring manner.

The design evokes a warm feeling, highlighting Montague Vets’ focus on providing a pleasant and comfortable visit for their customers.

The new brand identity and website design successfully captures Montague Vets’ brand personality and their dedication to creating a positive veterinary experience for all.