Percept worked with this Sydney recruitment company on their new corporate brand strategy and design for their printed and online presence.
Peoplebank came to Percept, looking to take a fresh approach to their company’s corporate brand strategy.
It started with the concept and design of a strategically targeted brochure. As a specialist recruitment company, the aim was to show potential customers that Peoplebank are the experts at connecting people.
The design of the brochure that Percept came up with saw an exciting new graphic approach, with a dynamic, illustrative version of the icon from their existing corporate logo.
The multiple lines overlapping represent people coming together and connecting. This treatment saw the identity come to life and created the new look and feel which freshened up the company’s brand in the corporate marketplace.
The brand strategy was to lead with a brochure that is clean, corporate and innovative. It uses a colour palette that is fresh and modern and the layout ensures clear communication of Peoplebank’s core messages.
The illustrated logo is continued throughout the company’s main communication collateral, tying everything together as a set.
This new stategically led approach for the Peoplebank corporate brand sets the tone for all collateral to come, including corporate stationery, printed marketing material and websites for both Singapore and Australia.