Taking branding one step further for integrated security and safety system business, Prosys.

Case Study

The Challenge

Prosys is a well established, 25 year old Australian family business, who provide customised security and safety solutions for their clients. Recognising the need to elevate the company’s branding in the eyes of customers, Prosys engaged Percept to create a heightened, more competitive brand presence that would enable them to gain more traction in both existing and new business channels.

The Solution

Percept worked closely with the Prosys team to identify current issues and determine the correct positioning of the company in branding workshop. From our key findings, new branding was created that clearly distinguishes the company from its competitors and effectively modernises their look and repositions them in the market.

The circle symbolises Prosys as an holistic business, providing customised solutions. The full stop outside represents their willingness to go that step further for their customers. A touch of edginess was added with a modern angular and softly curved typeface. It has a good  balance of strength and friendliness. The navy and vibrant yellow colour palette reinforce those attributes too.

The new branding utilises the quirky moving full stop as an identifiable graphic element that is featured across their corporate stationery and a company brochure. As an extra touch, the emphasis on ‘pro’ with the varied font weight is a nod to the professional aspect of the business, which clearly resonates with their target audience of construction companies, consultants and the government sector.