Percept is a branding agency in Sydney who specialise in style guide design, brand guidelines and brand manuals.
Style Guide Design
Whether you’re part of a start-up or multi-national company, Percept believe that a style guide, brand guidelines or brand manual is of great importance to the successful application of your visual identity.
Branding doesn’t start and finish with a logo design. Instead, it is a system of colours, shapes, sizes, fonts and styles that can cover visual elements, pieces of collateral, tone of voice and instructions for photography. Basically, you’ll need a set of rules to adhere to for your brand to look like your brand.
Depending on the unique needs and size of each company, Percept develop corporate style guides, brand guidelines and brand manuals that range from a single sheet to hundreds of pages, covering the specific formulas that will help you, your in-house designers or any third party supplier, create brand collateral that is in-line with the overall intentions of your brand.
The simplicity or complexity of this document of instructions will be tailored to the requirements of your business and it can be a flexible guidelines document that is built upon and added to as things develop. The aim is always to have a style guide design that is easy to understand and interpret, so that all elements that represent your brand are consistent.
Shown here are examples of style guide design and brand manuals and brand guidelines for a range of identity programs that Percept has created to help brand custodians. We’d be happy to discuss what is best for your situation, so that brand management is easier, controlling the visual identity of your company in all applications.