Percept is a branding agency in Sydney who specialise in brand style guide design, brand guidelines and brand manuals.
Brand Style Guide Design
Whether you’re part of a start-up or multi-national company, Percept believe that a good brand style guide design is of great importance to the successful application of your visual identity.
Branding doesn’t start and finish with a logo design. Instead, it is a system of colours, shapes, sizes, fonts and styles that can cover visual elements, pieces of collateral, language, tone of voice and instructions for photography. Basically, you’ll need a set of rules to adhere to for your brand to look like your brand.
Depending on the unique needs and size of each company, Percept develop corporate style guides, brand guidelines and brand manuals that range from a single sheet to hundreds of pages, covering the specific formulas that will help you, your in-house designers or any third party supplier, create brand collateral that is in-line with the overall intentions of your brand.
The simplicity or complexity of this document of instructions will be tailored to the requirements of your business and it can be a flexible guidelines document that is built upon and added to as things develop. The aim is always to have a brand style guide design that is easy to understand and interpret, so that all elements that represent you are on-brand and are consistently applied.
Shown here are some examples of brand style guide design, featuring brand manuals and brand guidelines for a wide range of identity programs that Percept has created to help brand custodians manage their image effectively.