Design agency Percept, were selected for this Australian company's brand identity due to their experience in the building and construction industry.
The Westbuilt Group is Queensland’s leading builder of quality transportable, relocatable homes, and prefabricated, modular buildings for industries such as mining.
Although based in Queensland, they selected Sydney’s Percept as the design agency for their brand identity.
In creating the Westbuilt Group identity, it was crucial to keep the design flexible enough to accommodate a roll out to the two arms of the company, Westbuilt Homes and Westbuilt Modular.
Westbuilt Homes provides the highest quality prefabricated homes, where Westbuilt Modular supplies modular accommodation and other onsite building needs. These companies needed a brand identity design that would graphically represent what they did, whilst still remaining a family.
In order to establish themselves in a highly saturated building and construction market, the corporate identity had to have cut through and clearly represent quality, strength and reliability.
A customised typeface was developed, and each of the three companies were allocated their own corporate colour. These colours have become cornerstones of the brands, in both print and web applications. Customised icons were also developed, and are used as a graphic representation of the companies.
The visual theme then rolled out through the stationery, which represents the Group as a modern, trustworthy, and dependable company. It appeals to a variety of industries, from mining and resources accommodation, right through to residential homes.
The next deliverables for the brand identity package were printed marketing collateral as well as the website design, which would have separate linked sites for both Homes and Modular.
The purpose of the websites was to reinforce the new brand, informing the user and maximising their online presence in order to generate as many leads as possible.
The websites utilise the colour themes and graphics established in the initial identity design in order to maintain a consistent brand message, while making the sites clearly individual in their message and target audience.
The brand package for this company identity included logo design, corporate stationery, printed marketing collateral and of course, website design.
These elements combine to create the solution for all of the client’s requirements.
If you are interested in brand identity design for the building, construction or mining industries, please contact Percept today.