Company profile design for leading suppliers of quality livestock, Australia's Livestock Exporters (ALE).

Case Study

The Challenge

Australia’s Livestock Exporters (ALE) are leading suppliers of high quality livestock to countries around the world, particularly throughout the Middle East and Asia. Percept were approached to create a company profile design that would communicate the professional, high quality services that they provide.

ALE help clients source quality livestock from within Australia that best suits their needs, with a focus on dairy cattle. The company profile design was to provide a clear outline of the operation and processes they undertake as a clear communication to all stakeholders involved.

The Solution

The initial stage of this company profile design project involved copywriting to determine a smooth flow of information that provides a concise summary of ALE’s services and capabilities while capturing their brand essence.

Percept added an Australian touch to the company profile design, utilising a careful selection of farmers and sunny, country imagery to set the scene of the quality Australia can produce. Depicting the open lands being the perfect environment for breeding and raising disease-free livestock.

The landscape orientation of this company profile design, puts an emphasis on white space, and refined typography, reinforcing the reference to Australia while establishing a trustworthy, authentic look and feel. Clean line-work icons were also created for visual support and quick communication.

The new company profile design effectively outlines the capabilities of ALE whilst promoting the Australian point-of-difference to speak to a primarily overseas audience.