Brand naming and product promo catalogue design by Percept in Sydney.

Case Study

Alspec is an independent Australian industrial company based in Western Sydney. They distribute aluminium semi-fabricated products. Over the past 35 years the company has grown to become a leader in its field, with an Australia-wide distribution network.

After shortlisting leading graphic design companies in Sydney, they selected Percept as the chosen consultancy to help them create the VersaStyle product name, catalogue design and marketing package.

Alspec needed a smart and sophisticated way to help fabricators showcase their VersaStyle Wardrobe Systems to consumers. This wallet was designed to house all Alspec marketing collateral that was designed for the launch of their new wardrobe range.

Part of the creative brief was to come up with the name for this product range and VersaStyle was selected from the brand names we brainstormed, refined and presented in the product name creation process.

The minimal and clean graphic design for this catalogue design, took inspiration from the beautiful photography of lifestyle images intended to have an aspirational effect on the consumer.

This brochure design which acts as a catalogue was used as a marketing tool to highlight the system’s design, features, benefits, style, colour and hardware.