Property development branding, brochure design, marketing and advertising by Percept in Sydney.
Ashe Morgan Winthrop (now just Ashe Morgan) are the largest originators of commercial property development finance in Australia.
The finance sector is traditionally conservative in terms of design, whilst we did not want to move away from a look of stability, we intended to give them a slightly creative and more modern feel for the conservative look that is expected.
Based in the Sydney CBD, they invest in graphic design services when branding a property development, create environmental signage to increase its exposure, proposal document layout and tender brochure design.
Percept improve the impact of their presentations and property marketing with the design of these corporate communications. The investment has been paying off for the AMW team and they have been enjoying an increased success rate for their bids, thanks to a little help from Percept’s logo design, branding and marketing design for property development in Sydney.
AMW also advertise their finance services in a Sydney auction house that sells high-end commercial property. Successful bidders will require finance and they may not be decided on who they would call on to arrange this.
Percept were asked to conceptualise a corporate brochure design that would help sway those who had not made up their minds. We came up with the relax concept and the client loved it, but more importantly it worked for the target audience.
We were then briefed to design an ad campaign for this client that would give potential customers a reason to contact them. We strategised many different concepts which were distilled down to a final few that ran as an ad campaign in newspapers in Sydney as well as throughout Australia’s other capital cities.
The simple illustration style gave AMW a look that stood out from the clutter and effectively communicated their message. The idea was to present AMW as an approachable organisation.
The ad campaign earned AMW returns multiple times the size of their investment in the design of the advertising campaign itself.