Logo design and brand communications for Australia’s peak sporting organisation for BMX. The roll-out of the new identity was applied to brochure design and event promo posters.
Percept created the logo design and branding for BMX Australia, the leading organisation for the sport in Australia.
As part of Cycling Australia, their identity needed to be linked to the mother-brand, whilst showing the dynamics of this fast-growing and exciting sport.
Youth appeal was an important part of the design brief and this was also to be balanced with the authority of a serious sporting organisation.
Whilst the logo design meets these opposing themes, we ended up pushing the edgy youth appeal with the design of the brand communications. The printed promo material shows off the dynamic appeal of the sport with a design style that speaks the language of those immersed in its culture.
Since featuring at the Olympics, BMX has gained more credibility and public awareness which has significantly increased the participation rate at grass-roots level.
Percept Brand Design are proud to contribute to the advancement of the sport by helping it to mature on a brand and communications level, increasing the professionalism of their printed marketing collateral design.