Percept are expert brochure designers in Sydney. As a creative agency with specialist experience built up over 20 years, we know what works when it comes to effective brochure design.
In the digital era some people think a physical brochure isn’t necessary. We believe a well-thought-out brochure design that is produced in print can be key to engaging potential customers, motivating them to chose your brand.
As an initial contact point, a printed brochure can be more effective than other marketing material because it is direct and immediate. A good brochure design will capture the attention and has the added benefit that it is physically in the hand of the user, engaging them without the risk that they’ll move to a competitor who is just a click or two away, as is the case in digital environments.
A strategic brochure design not only informs prospective customers of the services you offer, but will set you apart from the competition with well-executed creative that is in-line with your brand identity, positioning, tone-of-voice and style. It should appeal to your target audience from a visual standpoint, for example if you are in a more conservative market, an edgy design may not reflect the mind-set of the audience and vice versa. Most importantly however, it must have a clear purpose and a desired outcome in mind.
At Percept we believe that truly effective brochure design needs three elements, an attention grabbing cover, compelling content and a persuasive call to action. If you work with professional brochure designers and these things are done well, you will have every chance of achieving your desired outcomes.