Safety infographics and communication design for the workplace health and safety of aviation refuellers.
In this communication design project for aviation refuellers, Caltex required a set of safety infographics to be created in a similar style to their existing set for truck drivers. It was important that they communicated clearly to the aviation team and were flexible enough to be applied to a variety of sized collateral.
The new aviation refuellers safety infographics continue the clean Caltex brand aesthetic, utilising strong block colours and simple, solid illustrations.
Each illustration visually depict a recognisable scenario – simple in execution but effective in communication design, with minimal text required.
Dimension and detail are added to create a more realistic engine rendering, with jet propeller blades protruding outside the engine for customisation to the field of aviation.
Percept developed a flexible infographic system using safety cone holding devices to ground individual illustrations, letting them also work as standalone icons.