Percept are professional catalogue designers in Sydney with a wide range of styles. We develop creative catalogue design solutions that are custom made for each client’s unique situation.
At Percept, we believe catalogues are a very powerful marketing tool whether they are in print or digital form.
We think the most effective catalogue design is highly visual, and in most cases aspirational, positioning the brand within the market as a personality that stands-out among its competitors for all the right reasons.
There is a specialised art to catalogue design, especially in layout, that allows the user to find all the information required to make a purchase decision with minimal effort. Price, look, range, size, quality and performance should all be communicated quickly and clearly. A strong call to action on how to purchase is also important in achieving conversion to sales. Percept have a wealth of experience in this area, which helps us create catalogues that feel natural for the user to engage with in their process of selecting the brand and product that appeals most to them.
In most cases these days, a printed catalogue now exists alongside a website and electronic version of the same or similar catalogue design. Printed catalogues are still key in a customer’s journey, and a tactile product brochure that can be engaged with will really help a consumer identify with a particular brand and fall in love with a product.
At Percept, we feel that good catalogue design should communicate the offering in a way that best connects with the target audience, but must ultimately exist to drive customers to a website or in-store to make the purchase.