Percept are professional catalogue designers in Sydney with a wide range of styles. We develop creative product catalogue design solutions that are custom made for each client’s unique situation.
Product Catalogue Design Sydney
At Percept, we believe that your product catalogue design is very powerful as a marketing tool whether it’s in print or digital form. As well-established professional catalogue designers in Sydney, we think the most effective catalogues are highly visual, and in most cases aspirational, positioning the brand within the market as a personality that stands-out among its competitors for all the right reasons.
There is a specialised art to catalogue design, especially in layout, that allows the user to find all the information required to make a purchase decision with minimal effort. Because price, look, range, size, quality and performance should all be communicated quickly and clearly. A strong call to action on how to purchase is also important in achieving conversion to sales. Percept have a wealth of experience in this area, which helps us create catalogues that feel natural for the user to engage with in their process of selecting the brand and product that appeals most to them.
As with any good piece of communication design, it should project your brand as being at the forefront of its industry. The creative should evoke feelings of desire for your product, increasing its perceived value as a result. The finished article should be worthy of your investment and hence position your brand as the quality choice above all competitors in the market.
In most cases these days, a printed catalogue now exists alongside a website and electronic version of the same. Printed catalogues are still key in a customer’s journey and a tactile product brochure that can be engaged with will really help a consumer identify with a particular brand and fall in love with a product.
At Percept, we feel that good product catalogue design should communicate the offering in a way that best connects with the target audience, but must ultimately exist to drive customers to a website or in-store to make the purchase.
We’d welcome the chance to discuss your project. If you would like to work with Percept, just contact us to get the ball rolling.