Brand communication design was a big part of the rebranding project which saw Select Encompass Credit Union relaunch as Endeavour Mutual Bank.

CASE STUDY

The Challenge

Endeavour Mutual Bank was formed when Select and Encompass credit unions joined forces, rebranding and relaunching as a mutual bank. They approached Percept to help them with the naming, brand identity and the design of all their brand communications.

The Solution

Percept had devised the new name and developed a brand identity that embraced people and celebrated their ownership of the new bank. The brand communication design was the next part of the project. It provided Endeavour Mutual with the communication pieces they needed for the launch as well as the roll-out for all collateral they required for day-to-day operations.

The colour palette from the brand identity runs throughout all items providing a common thread and a highly recognisable and ownable look in comparison to industry competitors.

A clean design style features throughout the brand communication design and all pieces of collateral that were designed as part of the roll-out, featuring a contemporary combination of typography, personality, tone of voice and illustration that bring character and clarity to all their brand communications.