Percept are a full service print and digital design agency in Sydney. We helped Ettingshausens reinvent their performing arts brand.
Ettingshausens are an Australian performing arts, dance and martial arts company. They were looking for a Sydney design and advertising agency to help them reinvent their brand in both print and digital mediums.
Aimed at the youth market and their parents, Ettingshausens specialise in different dance styles as well as karate for school aged children.
They were unhappy with their existing branding and wanted to reinvent themselves by redesigning their website, print collateral and press ads.
Percept were selected to help them with the brand reinvention. Primarily because we’re a full service agency that could handle all of their requirements across print and digital media.
The desired outcome was to create a new brand look and feel that would represent them well in the marketplace as industry leaders.
Percept had fun designing all items of marketing collateral that made up the branding for this performing arts company. It allowed us to come up with some great looking material, that was arty, modern, professional and aesthetically pleasing.
Percept also worked with the client on the strategic positioning of their company. So of course all design work clearly communicated the messaging that we felt was important to achieve best results for their business.
Ettingshausens had a large image bank of quality professional photography which helped Percept get the most out of the design. It also displays a true representation of what real life students actually experience when attending the school. This is far better than using generic stock images which may have been misleading.
These real life images, combined with the graphic design treatments of the reinvented brand are aspirational in feel. This assisted in advertising the ongoing drive for enrolments which is one of the main purposes of all the print and digital marketing collateral.
To see our digital and website design work for this client, see the related project below.