Percept are the advertising and design agency in Sydney that worked with Graffiti Clean on their brand messaging, marketing and ad campaigns.
In the Percept agency in Sydney, they found their partner for their advertising, marketing and design requirements.
A company focussed on cleaning up the environment – literally, through their advanced and prompt graffiti removal service, and also through the way they conduct their business – Graffiti Clean tasked Percept with the job.
With expertise in visual communication design, Percept derived a conceptually driven solution with the main focus on the copywriting of the headline and the creative use of typography to deliver an impactful message.
The headline and its play on words represents the cleaning up of graffiti as well as focusing on Graffiti Clean’s quality asset of performing “invisible repairs”.
The sub heading reinforces Graffiti Clean as being a leader and innovator in their field.
The resulting ad campaign is minimalist and punchy, enabling a clear message to be communicated in a clean and professional manner, anchored by a strong call to action, which was important for the advertising to be effective.
The concept was further brought to life in the capability statement brochure, which expands on the idea to create a professional, corporate brochure and brand image.
As most of their target audience are local councils, straight design and clarity of information was important.
The colours of the logo have been incorporated into the design of all marketing and advertising material to create a simple, strong and punchy brand image, along with the use of the lens flare effect to add a dynamic graphic element, reinforcing the message of ‘a brighter future’.
Select imagery has been included which represents a feeling of emotion and a sense of community. This helps create the image of being safe and comfortable in a clean environment as a result of Graffiti Clean’s service. Hand written fonts also help to add personal touch.
The Graffiti Clean brand journey carries through to the stationery suite and website, creating a well balanced and professional brand image which extends from their logo to everything that Percept Brand Design created for their marketing material in our capacity as their advertising agency.