Visual identity and strategic communication design for Sydney consultants Incept Labs. Percept were responsible for company naming, logo development and corporate brochure design.

Case Study

Incept Labs are based in Sydney, offering strategic consultancy for large corporate companies.

Sydney creative agency Percept were hired as their branding consultants, to help develop the visual identity design for this new venture.

Percept began with company naming strategy and brainstorming, which eventually produced the outcome, Incept Labs.

We then progressed to the logo design and brand identity which visually represents the unique way in which these consultants work.

This was followed shortly after by their stationery and finally the corporate brochure design.

Percept were heavily involved in the strategic positioning of the company and developed a suitable creative strategy for their communication design. It was to connect with their target audience in an effective way, delivering appropriate messaging to achieve pre-determined responses.

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