Branding and graphic design in the form of advertising, promotions, marketing and web design for this Sutherland Shire hospitality venue.

Case Study

With southern Sydney’s Miranda Hotel recently spending millions of dollars on refurbishment, Percept Brand Design was brought on board to look after all aspects of their branding, graphic design and marketing material for this Sutherland Shire hospitality icon.

Percept created a brand identity system (including illustration work) that has been used across all forms of advertising, promotions and marketing collateral including the web design for both Miranda Hotel (pub) and Carmens (nightclub).

The web design for Miranda Hotel aims to encourage Sutherland Shire locals to come and check it out.

We created a web site design that uses visual cues from the interior decoration as well as a modern vector illustration style making for a welcoming and informative site experience.

The Carmens web site needed a revamp that would appeal to the market of 18-25 year olds.

A long standing icon of ‘The Shire’, Carmens competes with many Sydney city based clubs for today’s night-clubbing youth.

Percept Brand Design created a new web design which features animated movement and a modern style in tune with what the target market likes.

The combined sum of the branding, graphic design, advertising, marketing and web design has seen this hospitality venue rise to the top in the Sutherland Shire area.