Sydney company, Nanosonics, engaged creative agency, Percept, to transform their annual report design.
Nanosonics develops innovative technological solutions for the infection control market. They transform the way infection prevention practices are understood and conducted, improving standards of care. The company is based in Sydney, with offices all over the world. They have experienced tremendous growth over the past year and continue to do so, both in the global market as well as internally.
A long-term client of Percept, they approached us for their annual report design based on the theme ‘Transforming to Meet Growing Market Demand’. The theme conveys their significant market growth. The brief for this annual report design was to bring life and energy through a vibrant colour palette. For strategic purposes, they wanted to retain a clean corporate look and have a feel that fits within the med-tech industry conventions.
The annual report design features bold, expressive typography which conveys the proud and confident stance of Nanosonics in their approach.
The annual report design is also about revealing behind-the-scenes of their 2017 performance. This draws visual parallels to the typographic treatment and vibrant gradients used in the internal pages.
Rich gradients used throughout the document, providing depth and reinforcing the sense of growth and progress that this Sydney company has made internationally. A secondary colour palette is used as backgrounds on key pages, in graphs and in the footer to highlight important content and clearly differentiate the document sections.