Letting our feline friends do the talking in this marketing collateral project for cat containment system, Oscillot.
Oscillot is a revolutionary cat containment system which uses a series of rolling paddles mounted on fence-lines to counteract the kitty instinct to jump and climb.
Realising their current marketing collateral design was inconsistent and confusing, Oscillot engaged Percept to redefine their brand communications. It was important that the new look and feel not only demonstrated how Oscillot works, but also positioned it as a premium product, that is unique in the fact that it is the only one of its kind in the world.
Cats are infamous for their characterful and humorous expressions – what better way to capture the essence of Oscillot than making them the face of the brand communications?
Engaging and playful, the constant lead-in, “I can’t get over the fence!”, creates a snapshot of what the product does while adding a fun and quirky touch that works perfectly with the careful selection of photography that features the cats’ expressions as the hero element.
The humorous spin, combined with friendly typography and organic shapes is personable and memorable. It makes for marketing collateral that immediately captures the attention of the target audience and makes an emotive connection.
As part of the project, Percept rolled out the new brand communications direction across signage, posters and a brochure design. A suite of quirky icons were also developed to visually support the content. The new look and feel elevates the perception of the brand’s marketing collateral, giving it a unique voice that speaks to customers looking for an innovative, safe and effective cat containment solution.