In need of graphic design services in Sydney, Pink Hygiene chose Percept to design and develop their corporate B2B communications.
Pink has a strong market presence, especially its recognisable colour. This was used as a starting point for the corporate style in the graphic design of the brand’s B2B sales material.
The client’s need to create cohesion and consistency through both their external and internal brand was understood by Percept throughout the visual communication design of their corporate sales material.
Starting with the colour, then introducing the approachable circle device, the new look and feel was designed to be used across a very broad range of graphic design executions in both digital and printed outputs.
The corporate image was enhanced by the addition of a secondary colour palette that enables a clearer hierarchy of communication. It enhances legibility and keeps collateral looking fresh.
These colours are introduced in the form of icons that provide a coding system for the communication material. This icon language is especially useful for the staff who use the collateral as a sales tool on a day to day basis.
Lifestyle imagery is introduced as a regular element in these corporate communications to tell the brand’s solution based story. It also humanises the hygiene message. The imagery clearly demonstrates which channel each B2B communication is aimed at and shows that Pink understands each audience’s individual needs.