Graphic design for the performing arts. Schools Spectacular partner with Sydney creative agency, Percept Brand Design to create their annual event's marketing communications.

Case Study

The Challenge

Schools Spectacular is an iconic performing arts event that showcases students of varying ages, cultures, skills and socio-economic backgrounds; from metropolitan, rural and remote regions of NSW.

Sydney graphic design agency, Percept, were approached to design the 2017 event look and feel, based on the theme, ‘Own The Moment’. The challenge was to explore how this theme would be represented on a level that would inspire individual as well as the collective. The design for the marketing communications showcases the scale of the event and creates a unique feel for the year’s theme, whilst working within the brand framework.

The Solution

Empowerment was the driving force behind the design, with the notion that everyone has a moment to own. The design celebrates the individual’s moment within the collective and promotes this performing arts event as being highly entertaining for the audience.

Percept created a hero ‘Own The Moment’ graphic, utilising the circles of the letters as a window. Each individual bursts through the frame, demonstrating their energy, passion and unique talent. The graphic design of these marketing communications highlights the immense scale of the event, featuring a full view of the stadium and its audience.

The Schools Spectacular visual identity was carried through with rich, eye-catching gradients ensuring that the design stayed in line with the umbrella brand. The theme  was rolled out to a multitude of print and digital marketing communications including web banners for Ticketek, A2 posters, lightbox posters, certificates, T-shirts, adverts, venue signage, flyers and the event’s programme booklet.