Sennheiser work with creative agency Percept, to develop a point of sale promotion that ran as a retail campaign throughout Australia.
Sennheiser is a German audio company specialising in the design and production of a wide range of both consumer and high fidelity products, including headphones which were the product they wanted us to help create their point of sale promotion campaign.
This POS promotion, was to improve retail sales and it ran in-store as a spin-off of the ‘Your Sound, Your Sennheiser’ advertising campaign Percept had already created. This point of sale promotion asks consumers to engage in-store, to win attractive prizes.
The point of sale promotion, which ran through JB Hi-Fi stores throughout Australia, included the design and development of various elements which make up the in-store campaign, including posters, wobblers, header cards, mirror surrounds and floor decals.
With so many pieces to this retail campaign, and with consistency being key to brand reach, Percept developed a trade presenter which was sent to each branch of the retailer, to explain to store staff the competition details and best set-up for the promotion at the location.