Press advertising creative and graphic design for Australian HR newspaper ads.

Case Study

Yahoo!7 is one of the most comprehensive and engaging online destinations.

It brings together the highly successful internet business Yahoo! Australia & NZ with the online assets, television and magazine content of the Seven Network, one of Australia’s leading media companies.

Yahoo!7 was growing rapidly and approached Percept to help them with their press ad creative and graphic design for HR newspaper ads that seek new team players that want to ‘live their brand’.

Small teaser ads were designed to get the attention and interest future employees who were familiar with the brand. They pointed them to the beginning of the Sydney Morning Herald where they would find larger, more detailed ads explaining each job position on offer.

Therefore the ads needed to be simple, striking and bold acting as a teaser for Yahoo!7.

The brief for the design of the larger ads was to give potential employees a reason to contact them.

To achieve this call to action from their target market we focused on their recognisable brand image and clear and easily read job descriptions.

These ads were also sub-branded for Xpand, a recruitment agency based in Sydney that handles employment opportunities and job vacancies for Yahoo!7 in Australia.