Cryosite partnered with Percept for their website design and EDMs. We also work with them ongoingly on social media advertising campaigns.

Case Study

The Challenge

Cryosite is a leading Australian cord blood and tissue banking company.

They initially approached Percept for their brand positioning and communications strategy, which was rolled-out to their printed marketing collateral.

Naturally, the next step was to assess and refine all their digital communication efforts, which included the website design, EDM templates and digital advertising campaigns through social media channels.

The Solution

Percept applied the new design look and feel from the print collateral that was decided upon in the brand positioning and communication strategy project. This ensured that the brand was cohesive and consistent across all platforms.

In addition to this, a digital strategy was devised to best connect with their users to make the experience as seamless as possible in terms of education, sales and conversions. The website is comprehensive and an intuitive navigation system was of high importance.

EDMs further bolster the marketing cycle and keep the lines of communication open with both interested and active customers.

Social media ad campaigns are also run on an ongoing basis. Each has a targeted audience, message and call to action. For example, a campaign may be run specifically for expecting parents from a Chinese heritage in conjunction with Chinese New Year, or an incentive may be offered such as a store gift card for customers who refer a friend in order to increase brand awareness and therefore sales.