The Taste of Groupon digital campaign was created to position Groupon high in the mindset of consumers when considering every day dining options.

Case Study

The Challenge

This 2018 digital campaign for Groupon Australia required the creation of an ownable identity and digital assets to establish Taste of Groupon as a marquee campaign that Groupon customers look forward to.

The Solution

Percept positioned Taste of Groupon as a culinary wingman, ushering a new awakening of cuisines and cultures in a memorable and playful way.

The development of the ‘It’s On!’ campaign device was a punchy reminder that it is time for fun, family and flavours. Along with the identity, fun and bright imagery was used along with cheeky, playful headlines, creating a communication platform that extends throughout the campaign.

The digital campaign itself was a great way to build awareness of the brand as it spoke with a wider audience in a more engaging tone of voice than they had in previous times.