In need of an appealing e-commerce website design, this Sydney company approached Percept as their chosen digital agency.

Case Study

The Challenge

Salt Equestrian is a brand of equestrian apparel for female athletes and horse riders

The brand’s vision is to create inspiring, performance-wear that is both high quality and comfortable to wear right throughout the day.

Digital agency Percept, were asked to design and develop an e-commerce website that reflects their brand values.

This e-commerce website design needed to be professional and sophisticated yet still feel youthful and fun.

The Solution

We began the e-commerce website design by using a banner carousel below a simple navigation bar. This fun and feminine layout uses clean typography with pastel hues and pops of aqua green to appeal to the target audience.

Featured products are shown directly underneath the banner to immediately direct customers to the online store.

The product pages within the store have a drop down menu that allows users to quickly select their size, colour and quantity because converting sales is the primary objective of this e-commerce website design.

The product details and specifications appear in collapsible tabs, keeping the page clean and easy to use.