Percept worked with health and medical products company Bioxyne, on their packaging label design.

Case Study

The Challenge

Bioxyne is an ASX listed company, in the Australian life sciences, health and medical technologies sector, that develops health products globally.

They have scientifically and clinically tested probiotics, and can claim this over and above their competitors because of the clinical trials conducted on all of their products. They use the tagline ‘bringing science to wellness’.

This claim was not featured strongly enough on their existing packaging design and with the launch of a new product, they approached Percept to create a label design to better position their full range of products in the market.

The Solution

Percept created brand led packaging label design with a focus on strong shelf shout and clarity of communication. For their refrigerated products, hierarchy of pack information, with the flexibility to apply to future products was important and we went about this packaging label design project with this in mind.

Initially selling online in Australia, Percept looked at category conventions to give the brand a higher chance of getting into pharmacies, with expansion into the Chinese market to follow.

The new medical packaging is professional, credible, and approachable. Most of all, the design helps distinguish between products in the range and conveys a high volume of critical information in a clearer manner than the label design of the previous packaging.