Sydney's Percept were the natural choice for the re-branding and brand label design for the Divine Cosmetics packaging.
Sydney based Divine Cosmetics specialise in natural skincare products. They chose to work with Percept – a top design agency in Sydney, for their rebranding and packaging design. This was primarily because of our experience on similar cosmetics brand packaging and label design projects.
Made in Australia, from the finest natural ingredients, the Divine Cosmetics range of skincare products are designed to cleanse, nourish and protect the skin.
Seeing as these are natural products, we decided to keep the label design very simple. We used lots of white space and a visual image that features across the whole packaging range. This image represented the pure essence of the products and their use of Australian essential oils.
Each product is colour coded so it is easy to distinguish between them when repeat purchasing.
When we refreshed the brand logo design, we decided to keep it fairly simple also so as to not detract from the overall impact of the packaging design.
It was to enhance the product’s premium feel whilst alluding to the natural benefits of the cosmetics products.
Our Sydney based cosmetics client has reported really positive feedback from their customers. They were so happy with the end result that they have awarded Percept other branding and packaging design projects for their other brands.