E-commerce product packaging design for the asian market by the Percept agency in Sydney.

Case Study

Divine Pets are an Australian based company who produce and sell a range of pet cleaning products to Asian countries.

They came to Percept as their chosen design agency because of our experience in designing brands for markets within Asia.

They required a brand identity and packaging design solution by an experienced design agency that would be sold in the general Asian market as well as retailing online in an e-commerce situation.

The packaging label design was to appeal to the consumer by fitting into the Asian pet care category.

It was designed to look premium ‘pampering your pet’ and stand out from the competitors by having a unique design with more personality than most of the other competitor brands in Asia.

The label design was to highlight the natural ingredients in the product whilst emphasising the Australian origin of the ingredients and their quality.

Percept designed a label with a bright, punchy colour palette to create plenty of shelf shout and appeal.

An icon was developed from tea tree leaves to highlight the natural essential oils and this cleverly creates the shape of Australia to represent the Australian origin of the products.

Animal silhouettes are used throughout the label design to suggest the products are used for a variety of animals, whilst also helping to inject a bit of brand personality.

The end result is a clean and premium product range which successfully answered the client’s brief and is currently generating plenty of sales throughout the Asian market and in online e-commerce retail scenarios.

Percept also designed and developed the website used to sell these products.