Design for natural food products by Sydney pack designers, Percept.
Dole are the world’s largest producer and marketer of fresh fruit and vegetables. In Percept, they found just the right Sydney design agency to help them create the branding for Tropical Sunshine, then develop the outer packs for this tasty and natural food product.
The end result is a fun and exciting pack design with real energy.
Pops of colour help to give it that feel, but they are also balanced out with the earthy tones of brown paper and dark brown ink which help build the feelings of nature.
The packaging design also features a weathered and rustic hand drawn style, creating true character for the product that will appear appetising on shelf.