Percept create modern new packaging design for traditional Indian food ingredients.
Eaternal approached Percept to produce packaging for their range of seeds and spices used mainly for cooking Indian cuisine.
The brief was to create cost effective packaging that felt natural, but also had standout on shelf with a modern feel.
The packaging design caters for a wide range of seeds and spices and also meets the client’s brief of being modern, cost effective and practical.
Our solution was to create one design that could be overprinted with the product name. This combined with a diecut see-through window section on the packaging allows the customer to easily distinguish between the products and immediately see their quality.
The client was thrilled with the packaging solution. It is a fresh, modern and cost effective new design that has achieved cut-through and consumer uptake in the Australian and overseas markets.