Packaging designers for natural food products.

Case Study

The Challenge

Eclipse Organics is a high quality, family owned, hand made product. Their consumers trust the Eclipse Organics brand and expect a high quality product.

The client engaged Sydney packaging designers, Percept, with the aim of creating packaging that was clean, fresh and modern, while reflecting the values of the brand. Eclipse felt their muesli and granola products looked amazing, yet the old packaging did not live up to this.

The existing labels were not placed appropriately in relation to the product, and due to settling the pack sometimes appeared a little empty at point of sale, which was misleading as the full portion of this beautiful looking product was just being obstructed.

The Solution

To resolve this issue, Sydney packaging designers, Percept, created a new design for these natural food products that covered the top of the pack, allowing the organic product to be seen through a window positioned lower on the front face. The entire range was taken into consideration in terms of colour differentiation, ensuring each flavour was easily distinguished by consumers.

Inspired by the organic nature of the natural product and the feel of the user-friendly website, a similar approach was incorporated into the packaging design with hand drawn elements paying respect to the ‘handmade’ nature of the business. Important claims were highlighted with the messaging featuring strongly in order to appeal to the health conscious consumer.

The bear from the previous packaging was incorporated into the new design, and it provides a playful feel for the brand. Overall, Percept as packaging designers wanted the simplicity of the design to provide the shelf shout, allowing the natural product to be the hero, which makes Eclipse Organics stand-out in comparison to the text-heavy and cluttered competitor designs.

Since the launch, the range has also extended to include snack bars and we also designed graphics for the brand’s vehicle livery.