Ecoriginals selected Percept for the branding and packaging design of their eco-friendly nappy range. Once on the market, we also created a website design that provided full details about their products, including where they retailed.

Case Study

The Challenge

Ecoriginals have developed an eco-friendly disposable nappy range. The products will compete directly with the quality commercial brands, while offering a strong environmental proposition.

This new brand and packaging design was to appear as trustworthy, premium and reliable, whilst offering the same, if not better, performance and quality as the market leader, Huggies.

The Solution

Percept created branding and packaging design that speaks directly to the ‘eco’ message of the product in its use of colour and imagery cues.

The colours are soft and gentle, as is the type. The imagery is both nursery-friendly and suggestive of the environmental skew of the brand. The packs include babies wearing the nappies to help customers have an emotional connection with the product as well as presenting a visual size of infant that parents can relate to.

The range includes Newborn, Infant, Crawler, Toddler and Walker sizes, with outer shippers. The brand then extended to baby wipes and nappy tape too.

Once the product was launched, we were called upon for their website design and digital banners to help with their online marketing and advertising efforts.