Graphic design for point of sale consumer packaging. Sydney agency Percept were selected to work on the Electrolux Home Products brand of premium cleaning goods.
Electrolux worked with us to design the packaging system for their own range of cleaning products that retail in department stores where their appliances are sold.
Percept’s solution was purposefully simple using a clean style featuring a blue background for good shelf blocking and establishing a strong link to Electrolux’s corporate image with use of colour and shape.
The overall graphic design for the packaging is far removed from the dumbed down retail feel of similar products.
This set of labels effectively positions the Electrolux range as high quality products. The whole idea is that consumers feel more comfortable purchasing their cleaning goods from a reputable brand name.
In another project that didn’t go to production we worked with Electrolux on the product packaging design for a range of cooking products that were developed in partnership with celebrity chef Tetsuya.